Cultural identity of young habaneros: continuity, rupture and emergence of the contents of the associative subdimension

The contemporary world is a context of palpable technological, media, ideological and consumer confluences, where cultural identities are reconfigured at an accelerated pace, breaking down historically shared constructions in their wake. objective the research was to reveal trends continuity, rupture emergence contents associative subdimension identity young people from Havana. study carried out marked by economic crisis that Cuba going through, which leaves its mark on experiences configuration identity. methodology adjusted mixed design concurrent triangulation. As result, it stands all indicators sub-dimension evoked material deficiencies limitations deploy healthy recreational practices, sometimes disrupting traditional forms recreation for youth; with same negative impact access food.